When it comes to designing your website, it’s crucial to pay attention to every detail to ensure it performs optimally and serves its purpose. Here are five important rules of thumb to observe to make sure your website performs well.
Great web design is not just about aesthetics; it’s about creating a digital experience that combines form and function to tell a story, engage users, and drive success.
Arthur Jason Chevez
1) Do not use splash pages
Splash pages, with beautiful images and phrases like “welcome” or “click here to enter,” serve no real purpose. Instead of giving your visitors a reason to click the “back” button, provide them with the value of your site upfront without a splash page.
2) Do not use excessive banner advertisements
Banner advertisements are often ignored by even the least net-savvy people. Instead of wasting valuable website real estate, provide valuable content and incorporate relevant affiliate links into your content. Let your visitors feel like they want to buy rather than being forced to buy.
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While your intention to monetize your website is understandable, it’s important to consider that its current appearance may come across as spammy. This not only reflects on you as a content creator and web designer but also affects the perceived value of your site. Balancing commercial aspects with quality content and design is key to maintaining credibility and trust with your audience.
3) Have a simple and clear navigation
Your website should have a simple and straightforward navigation menu that even a young child can use. Avoid complicated Flash-based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate your site, they will leave.
4) Have a clear indication of where the user should be
Where they are on your site at any given moment. This will help them browse relevant information and navigate to different sections of your site easily. Confusing your visitors will only lead them to abandon your site, so provide clear indications of their current location.
Ensure that interactive elements like links and buttons have distinct styles, making them easily identifiable. For instance, alter the “appearance of links” when hovered over with a mouse, when focused on with a “keywords”, or when to “activate on a touch screen”.
5) Avoid using audio on your site
If visitors are going to spend a long time on your site, reading your content, you don’t want to annoy them with audio looping endlessly. If you really want to include audio, make sure users have control over it, such as volume or muting controls.
Positioning your Audio Player in the middle of the page, alongside an advertisement, can potentially increase impression rates. This is because most users naturally focus on the center of their screen, whether using a desktop or mobile device.
So whether you’re a small business owner, a blogger, or an aspiring web designer, understanding these fundamental principles of website design is essential. Start by learning the basics of web design, explore stunning examples of homepages and landing pages, and stay updated with the latest trends in the industry.
If you’re looking to design or revamp your website, consider working with professional web designers who can bring your vision to life. They have the expertise and knowledge to create visually appealing websites that align with your brand and provide an optimal user experience.
Remember that a well-designed website not only looks good but also serves its purpose effectively. It helps you establish an online presence, connect with your target audience, and drive conversions. So invest in creating a website that represents your business, engages users, and achieves your online objectives.
Design a website that stands out, captivates users, and drives your business forward. Explore stunning website designs, get inspired, and unleash your creativity. Whether you’re a web designer or a business owner, it’s time to take your online presence to the next level.
If you want to learn more about web design, website builders, social media integration, or setting up an online store, check out my blog for valuable resources and insightful articles.
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